“We want drinkers to be swept away to a Finnish wonderland with every pure and crisp sip of Bevy Long Drink. Nearly 4,000 miles and 7-hours separate the Bevy Long Drink team at Boston Beer Company from the creative minds at TBWA\Helsinki, but no distance is too great to tell the story of this Nordic-inspired refresher. Because let’s face it, Finnish summer and winter are pretty much the same even though they land on different months – or as traditional native irony puts it, “yes, the Finnish summer is short, but luckily there’s not too much snow.” Golfing in the snow, sunbathing under the Northern Lights and a pool party around an ice-fishing hole are twists on traditional Finnish summer activities on display in the new campaign rolling out this spring. “Finnish Summers” helps drinkers warm up to the Long Drink with the coolest campaign everĬreated in partnership with TBWA\Helsinki, the Bevy Long Drink launch campaign, Finnish Summers shines a light on the enigmatic realities of Nordic life.
we tapped into the mindset of the happiest country on earth,” explains Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. To introduce Finland’s best kept secret to the U.S. Through Boston Beer Company’s ongoing research and constant innovation, we’ve developed the Bevy Long Drink – easy drinking with an ABV of 5.8%, our take on this Nordic classic packs flavor and a punch – perfect for any occasion. “We know drinkers are searching for the sessionable refreshment but don’t want to sacrifice taste.
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